There are a number of tried-and-true strategies for attracting new customers to your small business. Offering discounts and promotions is useful, especially if you track the results and target the customers in the future. Ask current customers for referrals and contact lapsed customers with special offers. In addition, consider creating “bring a friend” type deals. Networking at your local trade association or Meetup events can produce results, as can participating in community events, such as charity drives. Or make use of webinars or industry panels to promote your expertise. Also consider partnering with other businesses that aren’t direct competitors. Finally, optimize your website and draw attention to positive online reviews.
Key Takeaways:
- Offer introductory discounts or other promotions, see what customers buy, then target them again in the future.
- Create a regular schedule for contacting lapsed customers and offer them deals or promotions.
- Meet new people through networking events and team up with other businesses that aren’t direct competitors
“Once you gain a customer’s loyalty, put that to work for you by asking them for referrals.”
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